Livingstone

Travel agency

On the Czech market, CK Livingstone occupies a leading position in the offer of non-European destinations. The company's philosophy goes completely beyond standard travel agencies, the marketing strategy is completely original. In addition to attractive tours, the brand is also supported by spectacular exhibition projects, travel festivals and a number of activities associated with the name of the traveler Ruda Švaříček.

Cooperation since 01/12/2013 until now.

Livingstone Travel agency I Koncepto, marketing agency and graphic studio
Livingstone Travel agency I Koncepto, marketing agency and graphic studio
Livingstone Travel agency I Koncepto, marketing agency and graphic studio
Livingstone Travel agency I Koncepto, marketing agency and graphic studio

The cover is absolutely essential.
This minimalist version got enthusiastic reviews compared to previous years.

Livingstone Travel agency I Koncepto, marketing agency and graphic studio

At first, there was a belief that "nothing" new could actually be invented on the inside of the catalog. The limiting factor was the length of the texts.
We set ourselves the goal of improving clarity, readability and raising the aesthetic level.
So it was mainly simplification and cleaning.
Although we tried to subordinate the typography to the graphics of the new website, we were forced to choose a different, more economical font for paragraph texts.
We've removed the coloration of the pages, which has improved readability and made the photos stand out better.

Livingstone Travel agency I Koncepto, marketing agency and graphic studio

We aggregated all the technical information in one place, to differentiate the continents and the type of tours, we used only one color and infographic, which is also used on the website.
Orienteering maps have also undergone a simple modernization.
The size and position of all objects (especially photos) is not fixed. Depending on the length of the text, we can work with their number and size.
This was especially appreciated by the client, because the authors were not forced to bend their work into a rigid template, but on the contrary, the layout of the page was flexibly adapted to the amount of information.

Livingstone Travel agency I Koncepto, marketing agency and graphic studio

And this is how we continue with the set of covers…

Mysterious Indonesia
GO KAMERA | Koncepto, marketing agency and graphic studio