V-TOUR
The outdoor travel agency V-tour is one of the oldest tour operators for active holidays in the Czech Republic. It has been offering sports and outdoor holidays since 1991!
Michael Pokorný has been actively involved in the business and marketing concept of CK V-tour since 2010, so it was a logical step to entrust graphic work to our designers.
We also cooperate as a supervisor of PPC campaigns, e-mailing and other marketing channels.
Cooperation since 01/12/2013 until now.
Logo and visual identity
The new CK V-tour logo served more than 7 years before we agreed with the client that it would be refreshing to rework it into a more modern form. Of course, while maintaining the basic look that customers are already used to.
We have also removed the redundant slogan from the logo. Together with more modern typography and a fresher red color, the new logo now looks much more contemporary and still preserves practicality.
Redesign of printed matter
For the 2017 season, our task was to apply the graphic style from the new website to the key presentation printed matter and subsequently to other graphic outputs.
School tours
Special tour programs for primary schools and high schools are presented in a brochure on a format identical to the year-round tour catalog. The brochure gradually changed from a limited leaflet to a great catalog of many dozens of pages. Today, school tours are one of the travel agency's key products.
Realization
Production and graphics for the production of printed textiles and roll-up.
Exhibition of photographs in the House of the Lords of Lipá
Travel agency presentation
CK V-Tour stand at the international tourism industry fair GO 2017.
